Simple tips to increase cloud affordability

Simple tips to increase cloud affordability

Moving to the cloud can save you a considerable amount of money, which explains its rise in popularity over the years. What many business owners fail to realize is that some cloud services come with hidden costs. And while they might seem insignificant at first, they can add up to a staggering amount if left unchecked. Minimize your cloud expenditures with these five tips:

No standalones

Cloud services come in various shapes and sizes, many of which are standalone platforms with rates that increase over time. Opt for a service provider that offers a suite of products that all work together. They are often less expensive than a group of standalone products. Another benefit of working with a cloud provider is that you receive a single point of contact to resolve your issues quickly and effectively.

Experience matters

If you plan on integrating a standalone cloud service into your system, make sure you hire an experienced integration consultant to facilitate a smooth transition. Integration mishaps can cause serious downtime and cost a lot of money.

Backups are important

Unnecessary or inefficient backups will waste cloud storage space. Examine your cloud storage data by asking the following questions:

  • How many versions of this data do I need to store long-term? The more versions you store, the more it costs.
  • What regulatory demands do I need to meet? Some data may need to be accessible for up to three years, whereas other data can be deleted after 30 days.
  • How quickly do I need to access my backups? If it can wait for a day or two, archive that data to a less expensive service or offline at the provider’s data center.

Remove users

Many cloud service providers charge by the number of users in your system. By neglecting to manage the list of users, you could end up paying for people who no longer work for you. Implement processes that remove users when they are terminated and consider scheduling a regular audit. Ideally, this should be once every six months to a year, to ensure your cloud user list is up-to-date.

Monitor proactively

Ask your cloud provider whether they can proactively monitor your account and notify you of potential issues before they cause problems. This is especially important if you have a pay-as-you-go license that charges based on resource or storage consumption.

Utilizing the right technology resources is vital to your business’s success, and so is knowing how to prevent them from racking up an overwhelming monthly bill. If you wish to enjoy all the benefits of cloud computing without breaking the bank, give us a call and we’ll be happy to help.

Published with permission from TechAdvisory.org. Source.

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Source: Pronto

Why CRM is important to your business

Why CRM is important to your business

Investing in customer relationship management (CRM) software is absolutely essential for small- and medium-sized businesses that want to up their sales performance. It helps sales departments understand their clients, tailor their marketing efforts, and more. If your business isn’t using CRM yet, here are five reasons why you should.

Grows with your business

The ol’ Rolodex may have been useful for managing a few clients, but you’ll need a much better solution if you plan to maintain relationships with hundreds, possibly thousands, more. CRM scales with your business, meaning it can handle larger data sets and more clients as you expand your sales operation.

Organizes your data

CRM software acts as a central database for all your sales records and transactions. This means important customer information can be retrieved in just a few clicks rather than by rifling through thousands of documents, sticky notes, and disorganized cabinets. And since CRM is hosted in the cloud, sales data, customer interactions, and other actionable information are available for the entire company.

Improves customer service

Your sales team could be the most persuasive individuals in the world, but this means nothing if they can’t recall anything about their clients and their preferences. When your sales staff follows up on leads or existing customers, CRM will automatically retrieve contact history, past purchases, and customer preferences from your client database and display them on a single page during the call.

Armed with detailed customer information, sales representatives will be able to recommend products and services that meet the client’s needs. So instead of struggling through a sales call, marketing employees can focus on delivering a professional sales pitch.

Streamlines your sales funnel

CRM comes equipped with workflow management functions, supporting your sales pipeline in a number of ways. For example, you can configure your CRM to send instant follow-up emails when a lead visits a particular product page. You can even use automation to track where certain leads are in the sales pipeline and delegate the task to one of your sales closers.

Analyzes sales data

With real-time sales information, business managers can track marketing campaigns and adjust their strategy accordingly. For instance, you might notice that click-through-rates for promotional emails and company newsletters are higher during Tuesday afternoon than Friday night. Having this information can help you focus your marketing efforts and message to generate more leads.

In addition, you can use CRM to analyze customer calling activity, market demographics, lead conversion rates, and key performance indicators to influence future business decisions.

Understanding your customers can put you several steps ahead of the competition. If you need to manage contacts, eliminate time-consuming procedures, and improve your sales performance, CRM is the perfect business solution.

Contact us today to find out whether CRM is the right fit for your business.

Published with permission from TechAdvisory.org. Source.

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The perks of being an Office Insider

The perks of being an Office Insider

Office 365 is already packed with the latest productivity features, but for premium perks, opt for the Office Insider program. This gives Office subscribers a heads up on upcoming Microsoft releases and updates before other companies do. Here’s why Office Insider is perfect for business owners.

Early Access

Subscribing to Office Insider gives you access to new innovations, security updates, and bug fixes months before they are released to the public. This insider feature is available in two levels: the fast ring where updates are rolled out more frequently, but come with a few bugs, and the slow ring where updates are released slower, but come with little to no software bugs.

What’s new for Office Insiders?

    1. Ideas in Excel
      Ideas is a bolt-shaped icon at the top right corner of the screen that helps you understand your data through high-level summaries, trends, and patterns. It will analyze your data and create attractive visuals about it in the task pane.
    2. Animated 3D graphics
      Animated 3D graphics like beating hearts, orbiting planets, and rampaging T-rex are now available on Powerpoint. You can insert 3D models from the internet and animate them with the Runner badge to spice up your PowerPoint slides.
    3. New proofreading tools
      Editor can now mark issues on spelling, grammar, and style with red, blue, and gold underlines. It provides suggestions to improve your writing in the Editor pane, which even explains the suggestions to better help you pick the best one.
    4. New look for the ribbon icons
      Ribbon icons now have crisp, clean lines, are visually optimized for all devices, and automatically updated.
    5. Coming Soon
      Outlook occasionally releases dramatic new features and for some people, it can be a little bit overwhelming. The Coming Soon feature allows you to have a window of time to try out new features before they become permanent.

Competitive Advantage

By being an Office 365 Insider, you can test the waters and get acquainted with the features way ahead of your competition.

Reserving a meeting room can be a lot easier now through Outlook. Misspelled search terms are now automatically managed by Outlook. Also, with the new supercharged VLOOKUP, HLOOKUP, and MATCH functions, you can easily find answers to your queries.

Feedback

Subscribing to the Insider program also allows you to give your feedback directly to the Microsoft product team. It will help you to accustom yourself with the features earlier, and you’ll contribute to making Office 365 better for other users worldwide. You’ll be a part of the ongoing process of Office improvement.

Office Insider can open up your company to a wide variety of productivity-boosting features. The only question you have to ask yourself now is: Do I want to be at the cutting edge of tech innovations?

Contact us today to find out how you can get on the inside and know the latest Office updates.

Published with permission from TechAdvisory.org. Source.

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4 types of hackers that may target SMBs

4 types of hackers that may target SMBs

When it comes to cyberattacks, most business owners get hung up on the technical and logistical details, forgetting another important aspect: motive. Why are hackers attacking people and organizations? And whom are they targeting? By answering these questions, you’ll have a better understanding of which of your business’s resources need the most protection.

Script Kiddies

Skill-wise, script kiddies (or skids, for short) are at the bottom of the hacker totem pole. Their name comes from the fact that they use scripts or other automated tools written by others. Most of the time, script kiddies are young people on a quest for internet notoriety. Or, more often than not, they’re simply bored and in search of a thrill. Many never become full-time hackers; in fact, many script kiddies end up using their skills for the greater good, working in the security industry.

Though lacking in hacking know-how, script kiddies shouldn’t be dismissed so easily, as they can cause businesses much damage. In May 2000, for instance, a couple of skids sent out an email with the subject line “ILOVEYOU” and ended up causing a reported $10 billion in lost productivity and digital damage.

Hacktivists

Hacktivists are primarily politically motivated, and they often hack into businesses and government systems to promote a particular political agenda or to effect social change. These so-called “hackers with a cause” steal confidential information to expose or simply disrupt their target’s operations.

If you’re a small- or medium-sized (SMB) owner, don’t think for a second that you’re immune to hacktivist attacks. This is especially true if your company is associated or partnered with organizations that are prime hacktivist targets. Or, if your business provides services that can be seen as unethical, you may targeted by hacktivists as well.

Cybercriminals

When a hacker breaks into digital systems or networks with malicious intent, they are considered a cybercriminal. Cybercriminals target everyone from individuals to SMBs to large enterprises and banks that either have a very valuable resource to steal or security that is easy to exploit, or a combination of both.

They can attack in a number of ways, including using social engineering to trick users into volunteering sensitive personal or company data, which they can then sell in underground markets in the dark web. They can also infect computers with ransomware and other malware, or use digital technology to carry out “conventional crimes” like fraud and illegal gambling.

Insiders

Perhaps the scariest type of hacker is the one that lurks within your own organization. An insider can be anyone from current and former employees to contractors to business associates. Oftentimes their mission is payback: to right a wrong they believe a company has done them, they’ll steal sensitive documents or try to disrupt the organization somehow. Edward Snowden is a prime example of an insider who hacked his own organization — the US government.

Now that you know what motivates your enemy, and you think you might be a target, it’s time to secure your business from the different types of hackers out there. Get in touch with our experts today to learn how.

Published with permission from TechAdvisory.org. Source.

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Best for SMBs: Laptop or desktop?

Best for SMBs: Laptop or desktop?

In today’s business world, computers are an essential investment. Considering the tight budgets of small- and medium-sized businesses (SMB), one can’t afford to invest in the wrong hardware. Which is the smartest investment, especially for startups? Laptops or Desktops?

Portability

Laptops allow you to keep working when you don’t have an electrical outlet. However, this ability to take your work anywhere can be counterproductive by creating more stress on employees who think they must work all the time.

Memory/Speed

Desktop computers used to have more memory and faster processors than laptops. And although high-powered laptops have caught up, they are more expensive. If work is limited to word processing and emailing, affordable less-powerful laptops should be enough. Anything more will probably require a desktop machine.

Security

Data security is necessary not only against data leaks but as protection from litigation, reputation damage, and loss of business. With a network security system and IT staff, vulnerabilities are easier to address for desktop computers within office premises. They’re also less likely to be stolen.

For laptops, however, mobility makes them more vulnerable. Data loss is a real risk as laptops may be connected to unsecured networks and hotspots or be lost or stolen. Protecting your laptops require special safeguards, and consequently more time and money.

Price

Laptops and desktops come in varying prices according to preferences. On the cheaper end of the price range spectrum, there are notebook-style laptops that are limited to word processing and web browsing capabilities. Desktops have affordable equivalents as well. The deciding factor when it comes to price is your IT service provider or hardware supplier. With the right partner, you should be able to get a good bulk deal on powerful but affordable desktops or laptops.

Longevity

Laptop computers may provide the convenience of mobility, but it’s much harder to upgrade their components as they get older. Laptops are also easier to drop or damage and more expensive to replace or repair. Being in a fixed location, desktops are less prone to this. And unlike laptops, many desktops are not always pre-assembled. Many desktops can be custom built with parts that are easily removed, replaced, or upgraded.

Final Recommendation

A growing company really needs a combination of both types of computers. However, a desktop computer will be generally more reliable for the fledgling company owner. Laptops should be added as budget permits to provide that extra portability and convenience, especially for managers who work remotely.

If you have other questions regarding enterprise hardware, give us a call. We’d be happy to recommend the best solution according to your company’s business needs and objectives.

Published with permission from TechAdvisory.org. Source.

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Don’t let negative reviews ruin your brand

Don’t let negative reviews ruin your brand

Negative reviews on sites like Yelp, Trip Advisor, and Ripoff Report will damage your brand’s online presence . So how can you protect your company from defamatory and false reviews that show up on search results for your business? Here’s the best strategy.

Don’t engage site or users directly

Don’t send emails demanding to have the content removed or engage with the person who posted the content in an attempt to resolve the issue. The main reason: both users and content posted are not verified.

There have been reports of users posting fake reviews in an attempt to solicit money from businesses they criticize. A few of these sites also claim to offer paid services to remove bad reviews but business owners should be extremely wary of any site offering to remove or edit a review in exchange for cash.

Get on social media

If one of these negative reviews makes its way onto the first page of Google’s search results, create social media profiles to bury it. Not only do active and relevant social media profiles outrank negative reviews, they also provide your past, present, and future clients with better information.

Even if you already have a Facebook and Twitter account, don’t be afraid to expand beyond that to Instagram, LinkedIn, and even Quora. It’s also a good idea to get on Foursquare, Google+, and any other sites where reviews are verified by real users and not nameless people who don’t have to be accountable for what they say. Remember to update these regularly to ensure they stay at or near the top of the search result rankings.

Encourage positive reviews

You need to encourage customers to post positive reviews on verified review sites. Like social media profiles, positive reviews from credible review sites will outrank negative reviews from defamation sites.

Depending on what your business does, sites like Yelp, TripAdvisor, Foursquare, Angie’s List, or even Facebook are great places to have satisfied customers leave reviews. Of course, getting them to do that can be difficult.

Consider offering a discount to customers who post a review of your business on any of these sites. Doing this will help you climb up in search rankings while increasing customer loyalty.

Combine efforts with an SEO strategy

To optimize your brand’s search results, you will have to create positive content that is search engine optimized. Aside from social media profiles and good reviews on verified sites, optimizing search results for your brand start with its website. Promote a positive message about your brand with benefits and customer reviews.

Strengthen your website with regular content such as newsletters, case studies, and blog articles. Content is about building consumer trust by being helpful. An informative blog is the best way to start.

Avoid “selling” your brand on every piece of content. The best practice is keep this down to 20% of your overall content, or two out of ten blog articles.

Try posting helpful videos on your company’s YouTube and be active on all your social media. It also won’t hurt to partner with influencers on social media platforms such as Facebook, Youtube, and Instagram to spread positive comments about your brand.

These are just a few strategies companies use to manage their online presence. For more ways to get positive search results, call our team of experts today.

Published with permission from TechAdvisory.org. Source.

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Source: Pronto

Web conversion made easy with 5 tips

Web conversion made easy with 5 tips

Every marketing channel has best practices. For websites, it comes down to being user-friendly. Without this, even a terrific-looking website may discourage visitors from signing up for a free e-book or consultation. Be sure your website follows these 5 rules that make it easier to attract visitors and convert them.

Make it mobile-friendly

More people are now surfing the web on the go – via smartphones, tablets, and laptops. If you want a piece of this traffic, you need to make your website’s design responsive to all mobile devices.

To give your visitors an enjoyable mobile experience, make sure your website design fits the screen of any device. Additionally, all elements of your website – pages, resources, actions, and so on – should be easily accessible. If not, visitors will get frustrated and click away to a competitor. And who can blame them? You’d probably do the same.

Make it easy for customers to contact you

This means displaying your phone number in the upper-right corner of every page and providing a simple, easy-to-find contact form. While some people prefer not to give up their email address for fear it will be picked off by spambots, it can serve as another contact option for those who hate web forms. Ideally, you will provide more than one way for your customers to contact you. Give your visitors a choice, make it easy, and they will come.

Keep it simple

Have you started to notice a theme here? Proper web design can be summed up in one word: easy. People are always busy. They don’t have time to navigate a complicated website, dig through dozens of pages to find a contact number, or try and figure out what it is that you’re selling because your mobile site doesn’t display content properly.

So when it comes to design, simplicity makes sense. When producing a simple website, every page, word, and image you create must have a singular purpose: to get visitors to contact you. Don’t waste time distracting them with excessive information, silly games, or flashy animations. Instead, have a nice clean layout so they can understand what you’re offering quickly and can contact you with a click.

Include personal photos whenever possible

Say you have to choose between two different websites. They both sell the same thing and look virtually the same. The key difference is that one uses real photos of the owner and his or her staff, while the other uses generic stock images of business people. Assuming images from both sites are of the same quality, which one will you more likely choose? Undoubtedly, the one that looks the most authentic.

So next time you have to choose between stock images and shooting photos of you and your staff, invest some time and money in quality pictures taken at a studio – it’ll be worth every penny.

Move social media icons to the bottom of the page

Everyone loves throwing social media icons on their websites, and it’s not a bad idea to show your credibility. However, if you put these at the top of the page, your visitor is more likely to click on them immediately. Sounds cool, right? Wrong. When this happens, you just created an exit for them to leave your site and never return – and we all know how easy it is to get distracted on social media.

Instead, place your social media icons at the bottom of the page or in the footer area. Remember the goal of your website is to convert. If your visitors leave before they get a chance to explore your services, content, and offerings, you’ve lost them before you even had them.

Need a website or another solution to enhance your digital presence? Give us a call and leverage our IT expertise for your business.

Published with permission from TechAdvisory.org. Source.

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Source: Pronto

Disaster recovery myths you can dismiss

Disaster recovery myths you can dismiss

Technology changes so rapidly. With disaster recovery (DR), we see business owners clinging to ideas that no longer apply. What kind of DR myths are still widely accepted by the masses? Here are three that need to be retired immediately. 

Tape backups are the best DR solution
Backup tapes are physical objects that deteriorate over time. Don’t believe us? Try listening to a cassette tape from the ’90s. Over time, tape backups become distorted and stop working. Deterioration is slow and may only affect some files in the early stages, so don’t settle for a mere cursory check. 

Aside from backups in your office, another set of tape backups needs to be stored outside your premises. In case a natural disaster damages your office, not all your data will be wiped out. But if your storage space isn’t safe from the elements, this could also be a problem. 

Unlike tape backups, a cloud-based backup saves you time. Data is automatically backed up online, and you don’t need to spend time managing boxes of tapes. Your time is better spent on your assigned tasks, not IT management. 

The RTO you want will be too expensive
Recovery time objectives (RTO) are essential to any DR plan. You need to get everything up and running again as quickly as possible to avoid serious losses. In the days before the cloud, a swift recovery time could cost you well into six figures. Today, cloud and virtualization solutions have made this much more affordable, and faster than ever before. 

Most DR providers can back up your critical data in an hour or two. And if you ever need to recover it, most services can do so in less than a day. That’s the power of the cloud. And when it comes to DR, it truly has changed everything. 

Disaster recovery is for big business, not SMBs
The cloud has made this valuable service affordable for businesses of all sizes. From dental offices to small retail operations, SMBs can now take advantage of the best DR solutions on the market. Advances in IT and the cloud have eliminated the obstacles of complexity, costs, and insufficient IT resources. 

We hope that by dispelling these myths, we’ve convinced you that disaster recovery is more affordable and efficient than ever. If you’d like to learn how our DR solutions can safeguard your business, send us a message and we’ll gladly fill you in.

Published with permission from TechAdvisory.org. Source.

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SharePoint or OneDrive: What’s best for SMBs?

SharePoint or OneDrive: What’s best for SMBs?

Storing files in the cloud is common nowadays, making things convenient for business owners who want to manage their data on the go. But the number of ways to do this can be daunting, especially to the uninitiated. Don’t get lost in the sea of options. This handy guide will tell you whether SharePoint or OneDrive is right for you.

Both SharePoint and OneDrive help business owners manage and share data. But selecting the best platform can be difficult and give anyone a big headache. For instant relief, here’s a quick reference to help you choose wisely.

Office 365 comes with different storage and sharing options to make business owners more productive. Two of these are OneDrive and SharePoint, both of which have a long list of features and benefits. Which option is best for you? Keep reading for the answer.

Looking for a secure platform to manage your files? Where do you go for help? Should you choose SharePoint or settle for OneDrive instead? If any of those terms sound Greek to you, don’t worry. You don’t need a degree in computer science to figure it out. This article will give you the lowdown on what to expect from these services.

Both SharePoint and OneDrive are cloud-based services from Microsoft that allow you to store, share, and sync files across different devices. SharePoint was released in 2001 and reportedly has over 190 million users. OneDrive, on the other hand, was launched in 2007 and has more than 250 million users.

SharePoint is marketed mainly as a document management and storage system, but it can be configured to do much more than that. OneDrive, which was previously known as SkyDrive and Windows Live Folders, is part of the Office suite of online services.

What the two have in common
For starters, both platforms make use of Office 365 to help companies organize information and share this with others. To keep things secure, documents go to a cloud drive, so employees can easily track changes in a single file that is stored in one central location. One of the main reasons these platforms are so popular is because users can add comments and notes using real-time collaboration. Since data can be synchronized and is readily available, everyone sees the most up-to-date information regardless of how they view the document.

With OneDrive, it’s personal
OneDrive makes use of a SharePoint backdrop to work. This connects the two programs. The difference is that OneDrive is made for an individual, and the user remains in control even if the file is shared to different people. This means multiple teams can collaborate simultaneously as long as the original owner shares the document via a secure link. That person determines who can edit and view the file.

There’s more to SharePoint
With SharePoint, employees throughout the company can view and edit the stored file. Changes are tracked and higher-ups will know who is working on the document. This is ideal for human resource surveys or updates that need the attention of other team members.

With SharePoint and OneDrive, businesses can improve the way they work. If you want to learn how online document sharing programs can improve your company’s visibility and productivity, get in touch with us now. We’re here for you.

Published with permission from TechAdvisory.org. Source.

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Don’t let hackers fool you with these tricks

Don’t let hackers fool you with these tricks

The volume of malicious cyber attacks is increasing every year. Although many companies use the latest network security systems, they aren’t immune to the hackers’ favorite strategy — social engineering. Unlike malware, social engineering tricks people into volunteering sensitive data. Here’s what you should know to protect your business.

Phishing

This is the most frequently used social engineering attack, especially against small businesses. Check out these frightening statistics:

How is phishing carried out? Criminals make use of emails, phone calls, or text messages to steal money. Victims are directed to phony websites or hotlines and are tricked into giving away sensitive information like names, addresses, login information, social security, and credit card numbers.

To protect yourself, be wary of emails from people you don’t know that offer you a prize, come with attachments you didn’t request, direct you to suspicious sites, or urge you to act quickly. Phishing emails usually appear to come from reliable sources, but they are wolves in sheep’s clothing.

One of the most infamous and widespread examples of phishing was during the 2016 Summer Olympics in Rio, where victims received fraudulent emails for fake ticketing services that stole their personal and financial information.

Tailgating

What’s the fastest and easiest way for criminals to enter a secure office? Through the front door, of course! Tailgating happens when an employee holds the door open for strangers and unauthorized visitors, allowing them to infiltrate an organization. This simple act of kindness enables fraudsters to enter restricted areas, access computers when no one is looking, or leave behind devices for snooping.

Quid pro quo

Here, scam artists offer a free service or a prize in exchange for information. They may lure their victims with a gift, concert tickets, a T-shirt, or early access to a popular game in exchange for login credentials, account details, passwords, and other important information. Or hackers may volunteer to fix their victims’ IT problems to get what they want. In most cases, the gift is a cheap trinket or the tickets are fake, but damages from stolen information are all too real.

Pretexting

Fraudsters pretend to be someone else to steal information. They may pose as a telemarketer, tech support representative, co-worker, or police officer to fish out credit card information, bank account details, usernames, and passwords. The con artist may even convince the unsuspecting victim to apply for a loan over the phone to get more details from the victim. By gaining the person’s trust, the scammer can fool anyone into divulging company secrets.

In spite of the many security measures available today, fraudsters and their social engineering schemes continue to haunt and harm many businesses. Thus, it’s best to prepare for the worst. To protect sensitive information, educate yourself and be careful. Remember: If anything is too good to be true, it probably is!

To shield your business from social engineering attacks, don’t take chances! Get in touch with us today.

Published with permission from TechAdvisory.org. Source.

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Source: Pronto