As machine learning, digital storage, and analytics software get more advanced, data is becoming more valuable than ever. Even businesses that don’t rely on data to operate are starting to find ways to get more value out of their information. Microsoft’s newest platform is an excellent example of that — and it’s free!

What is Power BI?

Released in the spring of 2016, Power BI is Microsoft’s business analytics platform. Regardless of whether or not data is stored within a Microsoft platform, connecting Power BI to a database allows you to create detailed graphs, charts, maps, and more. For example, if you upload sales records, dragging and dropping two columns is all it takes to map out where your product sees the most demand.

Recently, Microsoft announced a brand new feature for business owners who want to get more value out of their software subscriptions. The Office 365 adoption content pack collects information about how your employees use Microsoft productivity software, and feeds it directly into Power BI’s analytics. There are four types of insights you can work with:

Adoption

These metrics give you visibility into how much each O365 platform is being used. You may be paying for OneDrive accounts for the entire organization, only for Power BI to reveal that less than a quarter of your team is using it. Compare enabled users and active users to get a clearer picture of your investments.

Communication

You can also see exactly how employees are using communication solutions. If nearly everyone on the team is accessing Skype for Business from a mobile data connection, it might be time to reduce your investments in cellular-based minutes.

Collaboration

Microsoft has several collaboration platforms, and without proper guidance, employees are likely to use the easiest one rather than the best one. Power BI shows you how much time users spend time in their own Word, PowerPoint, and SharePoint documents compared to the time they spend in documents from colleagues. This shows you which platforms encourage the most collaboration and which ones are struggling.

Activation

– The activation insights give you under-the-hood visibility into which versions of O365 users are running, and what devices they use to access them. That may seem like trivial information, but it can have huge impacts on cyber security.

Power BI comes in three different plans: Desktop, Pro, and Premium. Best of all, both the Desktop plan and the Office 365 adoption content pack are totally free. If you like what you see, consider enlisting us to set up and optimize either a Pro or Premium Power BI deployment — we’re only a phone call away!

The post Microsoft Power BI and Office 365 analytics appeared first on Parallel Edge, Inc.

Source: Pronto

Power outages caused by utility failure, accidents, and natural disasters such as storms, flooding, or earthquakes are inevitable. There’s very little you can do to prevent any of these from happening, but you can avoid the consequences to your business by using an Uninterruptible Power Supply (UPS).

What is an uninterruptible power supply?

An uninterruptible power supply is an essential piece of hardware that protects both your computer and your data. It provides a backup power source in case of main power failures caused by electrical current problems such as blackouts, brownouts, and power spikes.

Smaller UPS units can protect individual computers while larger models can power multiple devices or an entire office. Small businesses can opt for individual UPS units, which should be enough to back up critical computers and other devices that are key to business continuity.

Benefits of having UPS

It’s a known fact that power outages can damage or completely destroy electronic equipment, especially computers. Unexpected computer shutdown can cause great damage to your computer hardware and make you lose unsaved data. A UPS ensures you never experience such a scenario.

Here are other ways that a UPS benefits your systems:

• Uninterrupted power flow during power surges

When you have UPS, the voltage that passes from the main electrical lines to your devices is consistently stabilized. This protects your computers from power surges, which happen when the voltage in other equipment suddenly rises.

• Refined and filtered power supply

It normalizes power levels so that your computers are protected against dips and spikes caused by lightning or an abnormal power supply that usually comes from restored power after a blackout.

• Instant power during brownouts

An uninterruptible power supply guarantees your operations’ continuity. In the event of short-term interruptions, it gives you enough time to switch to a larger, more stable power supply such as a generator. But unlike a generator, it provides instant power to your equipment at the exact moment the power goes out.

Does your business need a UPS?

If you’re purchasing new computers for your small business, a UPS is an invaluable add-on. Businesses that require constant power to function such as hospitals, banks, academic institutions, manufacturing companies, and any business for which storing and processing data are critical tasks can benefit from uninterrupted power.

Determining the type of UPS for your business as well as installing and maintaining it may require the expertise of professionals. We have experts who could provide you with information on properly operating a UPS, replacing its battery, identifying devices that should never be connected to it, and other safety tips. Call us today for advice.

The post Why businesses need a UPS appeared first on Parallel Edge, Inc.

Source: Pronto

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips to get you started.

Know your audience
According to a study conducted by Ahalogy and AcuPOLL Precision Research, Inc., Pinterest is largely used by women, mostly “Millennial Moms.” If your typical customer demographic is predominantly male, your marketing efforts would probably be better spent elsewhere. But if your business caters to women between the ages 15-29, you should consider creating an online presence on Pinterest.

Think like a content marketer
Users are looking for engaging content, which is why 59% of active Pinterest users go for Pins that lead to blog posts, articles, and even photos. The most popular topics on the platform are more visual (e.g., food, fashion, decor, etc.), so if you don’t have highly visual content, then infographics, images from blog entries, and even photos of staff members also do the trick.

Look for inspiration
Getting stuck in a creative rut happens to the best of us, so check out the boards that are saving your Pins to get some fresh insight. There’s a good chance that people saving your Pins have related content that can help you gain insight into what your typical customer is interested in. Not only that, it also helps you identify trends and come up with new ideas for a marketing campaign.

Categorize your boards
By creating and properly labeling multiple boards — one for each of your products or services — your users are able to engage not only with your general content but also with content they’re more interested in.

Determine posting frequency
Excessive pinning might overwhelm or simply annoy your audience, but not pinning enough might cause followers to lose interest. Create a posting schedule and gauge audience reaction before making any changes to the frequency of Pins.

In order to surpass the stiff competition, you’ll need all the help you can get, and that includes social media marketing. If you have any questions about Pinterest and how it can help your business grow, don’t hesitate to give us a call.

The post Marketing your SMB with Pinterest appeared first on Parallel Edge, Inc.

Source: Pronto

The chances of your business being hit by a hurricane are slim. But this year, the odds are actually alarming — the National Oceanic and Atmospheric Administration (NOAA) predicts up to four unusually active hurricanes. If you don’t want to fall victim to data loss and tarnish your business’s reputation in the process, read on.

The NOAA forecasts 11 to 17 tropical storms in the Atlantic, the Caribbean Sea, and the Gulf of Mexico. Hurricane season has officially begun and is expected to last until the end of November. The four allegedly active hurricanes are presumed to be Category 3, 4, or 5 on the Saffir-Simpson Hurricane Wind Scale (Category 1 is the weakest and 5 the strongest).

But don’t panic just yet; here are five steps you can take to protect your business during hurricane season.

1. Schedule a DR drill

Despite having a DR plan, many companies don’t test their plan, at least not as often as they should. So if you’re one of those companies, it’s crucial to conduct a DR drill now. A lot can change in the months or years since you have last tested your plan — systems updates, infrastructure upgrades, employee turnover and more. By scheduling a drill, you’ll be able to make sure everyone knows their roles and that all critical systems are covered.

Note that you should try to perform desktop walkthrough exercises, operational tests, and simulated recovery exercises on a regular basis.

2. Make sure your staff are prepared

All your staff should know what the evacuation procedures are as well as their responsibilities in the DR process. If not, coordinate with HR to make sure everyone in your company understands what the plan of action is for hurricane season. Staff with specific responsibilities need to get the documentation needed to effectively manage their roles in the event of a hurricane.

Set meetings with your DR team and schedule training for new team members. Your DR team should be able to quickly mobilize other employees to the DR site before bad weather hits. Don’t forget to touch base with any providers you are supposed to work with in case of an emergency, too.

3. Secure your backup site

In addition to a secondary location for data storage, your DR plan should also include another backup site so that you can continue your operations. In the event of a hurricane, dedicated space is imperative since your backup sites will likely be occupied with employees.

You should also consider the redundancy of utilities at your DR site, making sure you have enough power feed, fiber carriers, and anything else you’ll need to remain operational.

4. Check for amenities at your DR site

Whether your DR site is in the hurricane zone or in the nearest city, chances are hotels will be overbooked as people fight for a place to stay. This means your staff will likely be stuck onsite around the clock, so you need to make sure there is enough amenities to get them through this hectic period. Is there a place for employees to shower and sleep? Is there enough food and water to last them for at least a couple of days? These amenities will help your staff pull through as they restore your operations.

5. Update your DR plan’s appendix

Your DR plan should have an appendix with contact information, SLAs, and systems inventories information. More importantly, this information needs to be up-to-date; the last thing you need is calling your IT vendor when a server goes down only to reach the wrong number.

Go through all critical information in your DR plan and add any other information as needed. Vendors and shipper’s contact information are a must as they will guarantee that you get hardware and power supplies backup without any hassles.

Unlike a fire drill which can be conducted on a yearly basis, your business continuity and disaster recovery plan needs to be tested regularly to meet your company’s changing needs. If you don’t already have a DR plan, or have any further questions, don’t hesitate to give us a call.

The post Hurricane season DR tips appeared first on Parallel Edge, Inc.

Source: Pronto

Bluetooth technology helps simplify our daily lives — it allows for hands free communication, a quick and easy way to share content with friends, family, colleagues, and more. In fact, 45 percent of Americans have Bluetooth enabled across multiple devices. This raises the question: Does using Bluetooth leave our doors opened to hacker attacks?

Google paid a settlement fee of $7million for unauthorized data collection from unsecured wireless networks in 2013. While their intention likely wasn’t theft, many disagreed and called them out for Bluesnarfing, a method most hackers are familiar with.

What is it?

Bluesnarfing is the use of Bluetooth connection to steal information from a wireless device, particularly common in smartphones and laptops. Using programming languages that allow them to find Bluetooth devices left continuously on and in “discovery” mode, cybercriminals can attack devices as far as 300 feet away without leaving any trace.

Once a device is compromised, hackers have access to everything on it: contact, emails, passwords, photos, and any other information. To make matters worse, they can also leave victims with costly phone bills by using their phone to tap long distance and 900-number calls.

What preventive measures can you take?

The best way is to disable Bluetooth on your device when you’re not using it, especially in crowded public spaces, a hacker’s sweet spot. Other ways to steer clear of Bluesnarfing include:

• Switching your Bluetooth to “non-discovery” mode
• Using at least eight characters in your PIN as every digit adds approximately 10,000 more combinations required to crack it
• Never accept pairing requests from unknown users
• Require user approval for connection requests (configurable in your smartphone’s security features)
• Avoid pairing devices for the first time in public areas

Bluesnarfing isn’t by any means the newest trick in a cybercriminal’s book, but that doesn’t mean it’s any less vicious. If you’d like to know more about how to keep your IT and your devices safe, give us a call and we’ll be happy to advise.

The post Bluetooth users beware! appeared first on Parallel Edge, Inc.

Source: Pronto